Avengers 4 has just about everything to prove, and that's not hyperbole. First and foremost, it has to provide a satisfying conclusion to one of the most jarring cinematic cliffhangers of all time. Effectively undoing "the snap" in a way that will please hundreds of millions of fans is no small undertaking, after all. The film also has studio pressure to outperform Avengers: Infinity War, the culmination of a decade's worth of storytelling and the proud owner of a $2 billion haul at the box office. Who knows what Marvel will do to get more butts in seats than they did for Infinity War, but what's for certain is that the marketing team for Avengers 4 has a mountain of expectations to climb.
《復仇者聯盟4》幾乎要證明所有東西，這么說并不夸張。首先最重要的是，它得為影史上最令人不快的一個電影懸念提供令人滿意的結局。畢竟，要想以讓億萬粉絲滿意的一種方式有效地抹去“響指”的影響不是一件容易事兒。而且還有來自漫威影業的壓力，《復聯4》要超越《復聯3》。作為漫威十周年巔峰之作，《復聯3》狂攬了20億美元（合139億元人民幣）的票房。為了讓更多人來觀影，誰知道漫威會干出點什么，但我們可以肯定的是，《復聯4》的營銷團隊必然要攀登觀眾期望值的高峰。
And, of course, this movie is going to pave the way for the rest of the MCU moving forward. In that sense, Disney has tens of billions of dollars riding on its success. Will Kevin Feige's massive, property-spanning vision pan out according to plan? Can Disney outdo its previous box office behemoth? Will Avengers 4 be a satisfying finale to Infinity War?
當然，這部電影將會為漫威電影宇宙其他電影的進展鋪平道路。從這層意義上來說，迪士尼數百億美元的投資能否獲得回報都要仰仗于這部電影的成功。凱文·費吉龐大的跨產業憧憬能否按計劃實現？迪士尼的這部作品能超過先前的票房巨獸嗎？《復聯4》是否會給《無限戰爭》一個令人滿意的結局？
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